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Follow the Seal online store, built and tested end to end

Flagship

Follow the Seal

Apartment rental booking site, live in production

Case study

Nekrasova Loft

PaymentsDelivery integrationsAdmin panelsCRMAnalyticsBooking flowsSEO basicsQA before launchPaymentsDelivery integrationsAdmin panelsCRMAnalyticsBooking flowsSEO basicsQA before launch

What I build

Complex functionality for small and mid-sized businesses in Sweden and the EU.

Online shops that take money

Checkout, payment providers, delivery and fulfilment, order handling — the full path from cart to doorstep.

Admin panels & CRM

Your own back office: stock, orders, customers, margins and P&L, so the business runs without spreadsheets.

Booking & service platforms

Availability, requests, pricing rules and an owner view — for apartments, studios and service businesses.

MVPs for founders

A first working product with real logic and real integrations, ready to put in front of users and investors.

Selected works

Selected projects, built end to end.

Follow the Seal home page with the value pack offer

Home

Follow the Seal product grid with nutrition details and prices

Products

Follow the Seal cart with promo code, shipping and total

Cart & checkout

Follow the Seal brand story and product promise section

Brand story

Follow the Seal wholesale section for business buyers

Wholesale

Follow the Seal home page with the value pack offer

Home

Follow the Seal product grid with nutrition details and prices

Products

Follow the Seal cart with promo code, shipping and total

Cart & checkout

Follow the Seal brand story and product promise section

Brand story

Follow the Seal wholesale section for business buyers

Wholesale

Follow the Seal home page with the value pack offer

Home

Follow the Seal product grid with nutrition details and prices

Products

Follow the Seal cart with promo code, shipping and total

Cart & checkout

Follow the Seal brand story and product promise section

Brand story

Follow the Seal wholesale section for business buyers

Wholesale

Live in productionE-commerce · 2026

Follow the Seal

A full Swedish online store that takes real money every day — checkout, fulfilment and a hand-built back office, from empty page to production in four weeks.

Payments
Swish · Revolut
Delivery
Instabox · PostNord
Back office
Self-built CRM
Time to launch
4 weeks
  • Checkout with Swish and Revolut, tested against real failure cases: timeouts, double charges, abandoned payments.
  • Delivery integrations with Instabox and PostNord — pickup points, labels and tracking inside the order flow.
  • Admin panel with stock and order management, margins and P&L, plus conversion analytics for the owner.
followtheseal.se
Nekrasova Loft home page with the apartment interior

Home

Nekrasova Loft overview with size, rooms and guest capacity

Overview

Nekrasova Loft room gallery with switchable spaces

Spaces

Nekrasova Loft location map with nearby landmarks

Location

Nekrasova Loft booking calendar with availability and prices

Booking

Nekrasova Loft home page with the apartment interior

Home

Nekrasova Loft overview with size, rooms and guest capacity

Overview

Nekrasova Loft room gallery with switchable spaces

Spaces

Nekrasova Loft location map with nearby landmarks

Location

Nekrasova Loft booking calendar with availability and prices

Booking

Nekrasova Loft home page with the apartment interior

Home

Nekrasova Loft overview with size, rooms and guest capacity

Overview

Nekrasova Loft room gallery with switchable spaces

Spaces

Nekrasova Loft location map with nearby landmarks

Location

Nekrasova Loft booking calendar with availability and prices

Booking

Live in productionBooking site · 2026

Nekrasova Loft

A booking site for short-stay apartments, live in production: browsing, availability, enquiries and an owner view — built, tested and launched.

Booking
Dates & availability
Listings
Units, photos, rates
Owner side
Requests & content
SEO
Structured metadata
  • Availability and date logic verified across time zones, overlaps and edge dates before a single guest sees it.
  • Multi-unit listings with photography, amenities and pricing that the owner can maintain without a developer.
  • Mobile-first pages with clean metadata, ready for search from day one.
nekrasova.space

The process

One person, the whole path from idea to launch.

  1. 01

    Scope

    We agree what the product must do, which integrations it needs and what a finished version looks like.

  2. 02

    Build

    I assemble the product with AI tooling — fast, but with the architecture and edge cases thought through.

  3. 03

    Integrate

    Payments, delivery, admin, CRM and analytics wired in and working against real provider accounts.

  4. 04

    Test

    The part most people skip: functional, exploratory and API-level testing, on real devices and browsers.

  5. 05

    Launch & hand over

    Domain, SEO basics, deployment, and everything handed to you with instructions you can actually use.

About

A senior QA engineer who builds the product too.

Everything I build is checked the way products are checked in serious companies — so what you get is verified, not just working in a demo.

More than ten years in IT taught me to look past the surface and verify what actually ships. Today I apply that same discipline to the products I design, build and launch on my own — so what you receive is checked, not just demo-ready.

10+
years in IT
4 wks
shop to production
End to end
idea to launch